TikTok is introducing a fresh option that permits them to lessen the quantity of AI-made media appearing in their feeds. This initiative comes as the company disclosed that it currently hosts more than 1 billion content made with AI.
Pilot Phase and Launch
This change is being tested over the following weeks before a full-scale rollout. This shift aligns with a increase in AI content, spurred by new AI video creators.
AI Proliferation Online
Studies have shown that approximately 10% of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A considerable share of this output is deemed mass-produced AI material, a term for substandard, mass-produced content that is typically illogical or surreal.
“We know from our community that many people enjoy content created using AI tools, from computer-generated images to informative clips, and we want to provide users the ability to adjust the amount of that, depending on their own choices,” said a spokesperson.
Scale of AI Content
TikTok shared that there are now 1.3bn videos on its network tagged as made with AI. Collectively, more than 100 m media items are submitted to the platform daily, making clips made by AI a limited portion of its complete catalog.
User Control Features
Users will be capable of decrease or raise the amount of AI content they view by using the topic control option in the app and picking the AI content topic. Further subjects that are already be controlled under the tool cover current affairs, fashion, cosmetics, and choreography.
Platform Guidelines
The platform’s rules oblige users to tag “realistic” AI-generated content, and it bans harmful deepfakes of well-known individuals or crisis events. Any authentic-looking AI video that is not labeled can be deleted under its user guidelines.
In addition, the service will henceforth add an artificially created label to content made using its built-in AI features, or detected by an industry-wide initiative for recognizing artificial media. This measure is designed to stop users from attempting to circumvent the labeling process.
AI Literacy Programs
TikTok is also launching a $2 million awareness program for specialists and groups to develop learning resources about responsible artificial intelligence. This project will assist non-profit groups focused on teaching coding and technology.
Content Safety Approach
The video-sharing app has justified its moderation strategy, amid controversy over plans to make redundant numerous safety staff in the United Kingdom. It is set to reduce 439 jobs in its content moderation team in the UK capital, with trade unions and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A senior executive stated that staff-based oversight would continue to be important, but AI can safeguard staff by eliminating the most distressing content ahead of it is viewed by people. TikTok stated a notable drop in disturbing and violent content reviewed by safety staff over the last 12 months due to intervention by its machine learning processes.
It is vital to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is proving valuable work at speed.”
